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backliking back·lik·ing [bak-lahyk-ing] verb, alt. back lik·ing, back-lik·ing. 1. in social media, stating public approval in return for receiving a statement of approval. 2. reciprocal approval, as...

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Social Media Gone Bad: I’ll Like Your Page, if You Like Mine

An interesting thing happened to me the other day. In the course of performing routine search engine marketing tasks, I received a message from someone who had just “liked” one of my Facebook fan...

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